Privacy policy

Last Modified: December 2025

This Privacy Policy describes how BBM Health & Fitness, LLC, Bikini Body Mommy, LLC, and founder Briana Reinert (publicly known as “Briana Christine”) (“BBM,” “we,” “our,” or “us”) collect, use, protect, and share your information when you access our websites, mobile apps, connected TV apps, digital platforms, and related services (“Services”).


By creating an account, accessing our content, or using the Services, you agree to the practices described in this Privacy Policy.

If you do not agree with this Privacy Policy, you must stop using the Services immediately.




1. WHO WE ARE

This Privacy Policy applies to:


  • BBM Health & Fitness, LLC

  • Bikini Body Mommy, LLC

  • The BBM brands (“BBM Health & Fitness” and “Bikini Body Mommy”)

  • The founder: Briana Reinert (publicly known as, “Briana Christine”)

Business Address:
1520 Belle View Blvd, Unit #5273
Alexandria, VA 22307
Email:
support@bikinibodymommy.com


Legal Notice / Privacy Concerns:
ONE LLP (Legal Counsel)
23 Corporate Plaza Drive, Suite 150
Newport Beach, CA 92660
Email:
pafrasiabi@onellp.com





2. INFORMATION WE COLLECT

We collect information in the following categories:


A. Information You Provide Directly

When you create an account or interact with BBM:


  • Name

  • Email address

  • Password

  • Billing information (processed securely by Stripe, PayPal, Apple, Google, Amazon, Roku, Samsung—not stored by BBM)

  • Messages sent to support both in-app and via email




B. Automatically Collected Data

When you use the Services, we automatically collect:


  • IP address

  • Device information

  • Device identifiers

  • Browser type

  • Operating system

  • Approximate location

  • Language preference

  • UTM tracking data (from links)

  • Cookies & pixel tracking data

  • Usage analytics (video plays, logins, navigation patterns)

We do not collect any medical or health data (weight, calories, heart rate, hormone levels, menstrual cycle, workout intensity, steps, etc.). If you choose to connect a third-party app or service like “AppleWatch,” your health data is not shared with BBM.





C. Third-Party Login Information

If you sign in using Apple, Google, Facebook, or other third-party accounts, we may receive:

  • Name

  • Email

  • Profile photo (if applicable)

We do not receive passwords from these platforms.




D. Payment Information

BBM does not store your credit card or payment details.

Depending on the platform in which you created your account, all billing is handled securely by:

  • Stripe

  • PayPal

  • Apple App Store

  • Google Play Store

  • Amazon Billing

  • Roku Billing

  • Samsung Billing

Your payment details remain encrypted and inaccessible to BBM.

If you need help with billing or clarification regarding what platform you created your account on, please email: support@bikinibodymommy.com





3. WE DO NOT COLLECT HEALTH DATA

BBM does not collect, store, or process:


  • Health data

  • Nutrition data

  • Hormone data

  • Medical conditions

  • Biometric data

  • Weight, calories, HRV, sleep data

  • Blood work or lab values

  • Cycle tracking or fertility data

Video plays, community engagement, and app usage are collected purely for performance analytics.





4. HOW WE USE YOUR INFORMATION

We use your information to:


  • Provide and manage your account

  • Process membership payments

  • Authenticate logins

  • Improve user experience

  • Deliver workouts, content, and features

  • Track content performance

  • Send service updates, account alerts, and email communication

  • Improve platform functionality

  • Run analytics and optimize our Service

  • Protect our users and prevent fraud

  • Enforce Terms of Service and community safety rules

We do not use your data to make automated decisions impacting your rights.





5. HOW WE SHARE YOUR INFORMATION

We use advertising and conversion optimization tools such as Meta Pixel, Google Analytics, ManyChat, and social “proof” plugin’s to analyze visitor behavior, measure marketing performance, and improve the user experience. These tools may collect information such as device details, pages visited, IP address, UTM parameters, and interaction data.


We do not sell your data.
We do not share your data with data brokers or advertisers.
We do not rent or trade your information.





6. COOKIES & TRACKING TECHNOLOGIES

We use:


  • Cookies

  • Pixels

  • UTM tracking

  • Device identifiers

  • Analytics scripts

These help us:


  • Improve site performance

  • Understand content usage

  • Track marketing link performance

  • Protect the platform from fraud

  • Remember your login and preferences

You may disable cookies in your browser, but certain features may not function properly.





7. HOW WE PROTECT YOUR INFORMATION

We implement reasonable administrative, technical, and physical safeguards to protect your information, including encryption, access controls, and secure servers.


However, no system is 100% secure.
You use the Services at your own risk.





8. YOUR RIGHTS (GDPR / CCPA-FRIENDLY)

Depending on your location and applicable law, you may have the right to:


  • Access the information we hold about you

  • Request corrections to inaccurate information

  • Request deletion (“right to be forgotten”)

  • Restrict or object to data processing

  • Opt out of marketing emails

  • Request a copy of your data

To submit a request, contact:support@bikinibodymommy.com

BBM will verify your identity before fulfilling requests.





9. DATA RETENTION

We retain your information for as long as your account is active or as needed to provide services.


If you request deletion, we will remove your account data except where retention is legally required (billing records, fraud prevention, or tax documentation).





10. CHILDREN’S PRIVACY

BBM is intended for individuals 18 years or older.
We do not knowingly collect personal information from anyone under 18.


If this occurs, we will delete the information promptly.





11. THIRD-PARTY LINKS & AFFILIATE DISCLOSURE

The Services may contain affiliate links to third-party websites, products, or services, including but not limited to:


  • Workout clothing and apparel

  • Workout equipment

  • Supplements or nutrition products

  • Vitamin, mineral, or wellness products

  • Hormone testing or lab testing services

  • Fitness accessories

  • Books, courses, or lifestyle tools

Some of these links may be affiliate links, meaning that BBM may receive a small commission if you choose to purchase through that link. This does not increase your cost, and these commissions help support the creation of BBM content.


We provide these links for convenience only.


You acknowledge and agree that:


  • BBM does not own, operate, or control these third-party sites or products

  • BBM is not responsible for the privacy practices, terms, safety, or content of any external website

  • BBM does not endorse, guarantee, warrant, or make claims about the quality, safety, ingredients, effectiveness, or suitability of any third-party product or service

  • BBM provides no medical, nutritional, or therapeutic verification of third-party supplements or hormone testing services

  • Any purchase you make is entirely at your own risk

Use of any third-party website or product is governed by that entity’s own terms and privacy policies. We strongly encourage you to review those policies before providing any personal information or making a purchase.






12. INTERNATIONAL USERS

Your information may be transferred to and stored in the United States.

By using the Services, you consent to this transfer.




13. FOUNDER PROTECTION

To protect the privacy, personal safety, and wellbeing of the founder:

  • Users may not attempt to privately contact or pursue the founder

  • Users may not attempt to obtain her personal contact information

  • Users may not harass, intimidate, stalk, or defame her

  • Users may not create misleading narratives or misuse her likeness

Violations may result in account termination and may be referred to law enforcement or legal counsel.




14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy at any time.

We will notify users when material changes occur.


Your continued use of the Services after updates constitutes acceptance of the revised Policy.





15. CONTACT US

If you have questions about this Privacy Policy or your personal information, please contact:


Email: support@bikinibodymommy.com


Legal Counsel:
ONE LLP
Attn: Peter Afrasiabi
23 Corporate Plaza Drive, Suite 150
Newport Beach, CA 92660
Email:
pafrasiabi@onellp.com